What Is the Best Way of Explaining Football Hooliganism?

What is the best way of explaining football hooliganism? â€Å"Serious sport has nothing to do with fair play. It is bound up with hatred, jealousy, boastfulness, disregard of all rules and sadistic pleasure in witnessing violence. In other words: it is war minus the shooting. † (Oswell, 1945) The best way to explain football hooliganism is to perceive it in the same context as war. Like war, football hooliganism has different factors that all contribute to the overall goal.Although the goal of each is initially considered as overtly different – war, to some, is demonstrated as a positive thing, especially within the social movement of futurism, while football hooliganism is, as a whole, a negative as portrayed mostly by the media – there are however, similarities among the two that have yet to be further explored. To demonstrate this I will gain further insight into, what I believe are, the similarities of war and football hooliganism. I will do this by studying and explaining the three main attributes of each, which are; Territory, masculinity, and the moral codes each social group follows.With territory I will compare how the two groups defend and protect their ‘homelands' and how they achieve a sense of pride by claiming someone else's land. Although they conduct this in different ways, I will hopefully be able to present how similar their process of achieving this are. Through the study of masculinity, I will explore the symbolic meaning that each present, in order to achieve a high status of being a ‘real man'. How they vilify their rivals is also studied, in order to make them feel less worthy or ‘manly', including how fashion and uniform play an important role.Before concluding my findings, I will explore how moral codes set internal ‘laws' within each social group, to which each must abide in their realms of fighting, focusing specifically on the rule that non-combatants or ‘civilians' are not to be ha rmed during combat, and how each group distinguishes combatants and civilians from one another. I will support my claims by using my own methodological research – in which I interviewed an anonymous football hooligan, who we will name as ‘Darren' – I will also use Anthony Kings' The post-modernity of football hooliganism (1997) journal article, T. W.Reesers Masculinities in theory: An introduction, and Michael Byers' Understanding international law and armed conflict – War Law (2005). By using the various sources, as said above, I hope to be able to support my claim that football hooliganism can be explained in the same context as war, through three important components – Territory, masculinity and moral codes – in which I have identified similarities among the two social groups. â€Å"†¦ Hooliganism's central confrontation involved the ‘taking of the ends', where fans would seek to infiltrate the opponent's terrace and assert the ir claim to the space.This ritualistic combat was hyperbolically described as war (between nations) by many fans, but rarely involved the conquest of a complete terrace. † (King, 1997) The above quote – taken from Anthony Kings' article on the post-modernity of football hooliganism – shows us that the idea of hooliganism has similarities with the concept of war. This is not only shown through my own evidence, but also by football hooligans themselves. During colonisation, the British army would claim other territories in different countries and claim them as part of Britain.They would do this by capturing towns and cities, and forcing the surrender of the national people. The ultimate aim was to protect Britain and also show the world that we were a strong, independent country, with a powerful army, that could take over other nations with ease. Today, war is conducted differently. Colonisation is a thing of the past, instead of taking over and claiming other nati ons, the British army demonstrate their presence in other countries, and set up base camps within foreign towns as their own to claim these as part of their territory.Football hooligans use a technique similar to that of the colonisation period. On a match day, hooligans will show their strength and power by attempting to claim something of the oppositions. This varies from terraces to pubs, and sometimes to streets. During my interview with ‘Darren', he supported this claim by stating, when asked for an explanation of football hooliganism, â€Å"†¦ Just taking liberties, going to other people's manors, in their pubs, taking over, calling them out, defending our territory, and taking over theirs†¦ †(Darren, personal interview, Jan 2012).Most hooligans will confirm that the method of taking ‘enemy' territory is trashing the place they have ‘captured'. This is significant to the process of claiming territory as it places a mark on the oppositions nam e, letting them and other ‘firms' know that they the ability to control, sometimes with the use of specialised stickers with the perpetrators signature (which is usually the clubs emblem and a short message). In terms of similarities with war, when the British army would claim a territory for their own, they would mark it with the union jack flag, showing that they were now ‘in charge' so to speak.As shown above, in terms of territory, we can see the similarities between war and football hooliganism through the way in which they both mark their territory and set about claiming oppositions territory. Within both social groups, soldiers and hooligans both have the belief that they are fighting for something, a higher being than themselves: for soldiers it is for Queen and country; for hooligans it is for their team and local area. They both organise, plan and prepare for the execution of their actions, both knowing the risks of their actions, and are willing to take the ri sks to fight for what they believe is the ultimate cause.According to T. W. Reeser (2010), one way in which to view masculinity is to look at it as an ideology, instead of an individualised creation. Observing masculinity within this context allows us to see various concepts of masculinity within different institutions and groups. This theory can work on many levels and can be associated with many institutions such as the army, sports and the business world. If we view the ideology of masculinity within the army, it shows us that the state needs the army to present themselves as the best they can be, an example being the army's slogan – ‘army, be the best'.The way in which soldiers are disciplined and taught how to present themselves is all part of their training in masculinity. As a soldier, the uniform is what sets you apart from the public. It is the symbolic meaning of the uniform and weapon that a soldier possesses that is important in showing others their ideology of masculinity. When we, as the public, see a male soldier, in camouflage uniform holding a gun, we instantly see what is meant to be a ‘real man'. The uniform, particularly honorary medals, shows us that the person has served his country and fought against others in battle.The uniform represents the country that the soldier is fighting for and the gun is his weapon that he uses against the opposition, to disarm and hurt them. They affirm their masculinity through organised and planned attacks, when they succeed in disarming the opposition, or a bullet that reaches its target, is a soldiers way of removing the oppositions masculinity and building on their own. Football hooligans follow the same ideology of masculinity that soldiers do. They learn from their peers how to behave and act, and have a ‘uniform' to abide by, which, like soldiers, is a symbol of their masculinity.The uniform football hooligans wear is not as much a statement of authority, but a statement of fa shion. The uniform is known as the ‘casual look', which involves wearing top brand names of polo t-shirts, jumpers, jeans and trainers, and in some cases what is known as the goggle coat, a coat which disguises your face but allows the hooligan to see through a pair of inbuilt goggles. They use this uniform to tell each other apart, a way of knowing who is there to fight and who is not. â€Å"The casual look, its a way of telling people apart, you know who is who. (Darren, personal interview, Jan 2012) Darren supports this in the above quote. The casual look is a uniform which symbolises their masculinity to others around them. As soldiers will use their guns as another sign of masculinity and to vilify their opponents, hooligans instead will use their chants and songs. The chants and songs are specifically created to vilify their rivals, and mostly speak of the opposition as being sexually perverse, diminutive phallic references and mocking their sexual performance.This is s upported by Anthony King in his article on the post-modernity of football hooliganism. â€Å"Through the support of a football team, the male fan affirms his status as a man (in the eyes of his peers and himself) and also articulates the nature of that manhood. A central practice in the re- constitution of manhood in football is the communal chanting in which fans participate. Through these songs, male fans re-affirm and re-negotiate the partially sub-conscious idea of their masculinity. † (King, 1997)In terms of masculinity within the army and football hooliganism, we can see that the similarities are, the way each uses a uniform and weapon as a symbol of their masculinity. Although the uniform and weapons are different, the way each presents themselves within their uniform and the way they use their weapon to vilify and remove their rivals masculinity is similar. It is a way in which each know who their rivals are. Which also links in with the moral codes that each social g roup abides by. Any armed conflict involves two broad categories of individuals: Combatants and non-combatants (who are also referred to as civilians). International humanitarian law protects both categories of person, though non-combatants are shield more than those who take up arms† (Byers, 2005) In the above quote, Michael Byers explains the humanitarian law that armies around the world are expected to follow. The British army abide by these and use them as a moral code as well as a law. The harming of civilians is prohibited, and only other combatants can be return fired at.As said in terms of masculinity, the army uses uniforms and weapons as a means of telling combatants and non-combatants apart. The harming of an innocent civilian can prompt an official prosecution of the soldier who open fired, unless there is reasonable evidence to claim that they believed the individual was in fact a combatant. Football hooligans also follow a strict moral code similar to that of the army. Football hooligans distinguish each other through the clothes they wear and the chants they use.It is an unspoken rule that if someone is not part of the hooligan culture then they cannot be harmed or made to participate in the battles that take place. This is shown in a quote from Darren's interview â€Å"The casual look, its a way of telling people apart, you know who is who – We don't just kick the f**k out of a random person, only people who want to have a row back. †(Darren, personal interview, Jan 2012) This sets football hooliganism apart from just random street fights. With the presence of moral codes, we can see that football hooliganism is more developed and strategically balanced then first thought.It is not simply about fighting like primitive men in the streets, but about the preparation and planning that surround it, the certainty that where you are going will not be surrounded by civilians who do not want to be part of this culture. The consequenc es of a civilian being harmed is most likely the shame that will be burdened upon you by your peers, and in some cases, ‘taught a lesson' in that you will be expected to receive punishment through violence by your peers who are ranked more superior then you.Continuing on the theme of similarities, the humanitarian laws and moral codes that both social groups follow is similar in the way that each are expected to abide by rules that prevent them from harming civilians who are not involved in their particular conflict. The consequences of their actions, should they breach this, is the prosecution of themselves through court marshals and/or violent punishment from their superiors. As presented above, we can see that war and football hooliganism have various similarities.This shows us that we can explain football hooliganism in terms of war using three attributes; Territory, masculinity and the humanitarian law/ moral codes that both must abide by. Although the ultimate goal can b e seen as directly different, it is the way in which both of these social groups plan and participate in their battles. The taking of territory and confirming their presence is similar in that both mark the territory claimed with the use of a flag or sticker.The uniform and weapon is symbolic for both, in the way it presents and confirms their masculinity, whilst causing a negative impact on their oppositions masculinity. When fighting, both will abide by the same rules that civilians are not to be harmed in any way, or face the consequences of going against these rules, which involves being persecuted by others superior than themselves. Although soldiers fighting in wars are labeled as passionate heroes, whilst football hooligans are vilified as thugs, we can notice the similarities of the two social groups when placed in the context of war.The addictive adrenaline buzz associated with each group during battle is what spurs them on, gives them the power to keep fighting, and is wha t keeps them going back for more. ‘Darren' describes this buzz as â€Å"Better than sex. † (Darren, personal interview, Jan 2012) Throughout this essay, masculinity has made a continuous appearance, in some cases it is more disguised, but still apparent. This shows us that masculinity, and proving they have an adequately sized manhood, is the real connection behind war and football hooliganism.Overall, the best way to explain football hooliganism is in the same context as war through territory, humanitarian law/ moral codes and of course, masculinity. BIBLIOGRAPHY Byers, M (2005). War Law: Understanding international law and armed conflict. London: Atlantic books. p. 9. King, A. (Dec 1997). The Postmodernity of Football Hooliganism. The British Journal of Sociology. 48 (4), p. 576-593. Orwell, G (1945). The Sporting Spirit. London: Tribune. Reeser, T. W (2010). Masculinities in theory: An introduction. London: Blackwell Publishing. Chapter 1.

A Critical Appreciation of Wallace Steven’s

The beaker of the poem, a man, is walking down a beach with a friend and hears a woman singing. He muses on how the sounds of the ocean contrast and inspire her voice. He imagines that she is as beautiful as both her song and the ocean. Though he doesn't actually see the woman's face, the speaker knows that she is lovely. As he walks behind her, the speaker notices how her bright, ethereal voice compares to the dark sounding sea. To him it is almost as if the ocean was a spirit whose voice they could not hear, but knew was there. For most of the poem Stevens paints a picture of n ocean that is both enchanting and mysterious at the same time.In turn, the woman's song is made mystical and alluring because of the setting. Though we, the readers, don't see the woman or hear her song, we experience the transformation that the sea, the city, and the speaker go through. In the fourth stanza the tone of the poem turns darker and the speaker begins to notice things other than the woman, her s ong, and the ocean. He claims that it was her voice that made the sky clearer and the ocean belonged to her and her song alone. He and his companion realize hat the only world for her was the â€Å"one she sang and, singing, made. In the seventh stanza we learn the name of the speaker's companion: Ramona Fernando. He (the speaker) asks Ramona why things looked different after the mystery woman finished her song; her song made the city lights brighter and more enchanting than they were before. At this point we realize that the speaker has had an epiphany. Some critics say that the speaker's epiphany was Stevens' way of showing the importance of art. Without it, and in this case without song, we would never be able to see the world Leary. The woman's song opened up the speakers eyes to the light of the world around him, and in turn the poem itself opened up our eyes.The poem focuses on the perception of imagination and reality. In this poem, reality pertains to the totality of all th ings possessing actuality, existence or essence; imagination, on the other hand, captures and interprets reality so an individual is able to create their own meaning of the given world, and escape the facts of existence through their own sense of creativity and ingenuity. At the beginning of the poem the speaker seeks an answer to whether the song exists through an external reality or within his ability to formulate this into something personal.Throughout his walk the speaker never truly determines whether the song is an external reality or within his own imagination, Stevens proposes that the song is neither, since one is not able to exist without the other. Near the end of the poem, the speaker muses upon the woman's song and determines that she is both of song and sea, thus his enjoyment is derived out of a fusion of his imagination interpreting the voice along with an external awareness of his surrounding reality.Above all, Stevens captures and portrays this theme through his un derstanding of the human condition which perceives the inhuman as human. Throughout â€Å"The Idea of Order at Key West† the narrator seemingly attempts to distinguish whether the song he hears is the sea's waves singing to the woman's voice, or if the singer's tune is his imagination's perception of the ocean. To answer this question, Stevens suggest that the narrator must investigate and recognize the difference between imagination and reality.Since the sea is an external nature which causes a meaningless â€Å"constant cry' and cannot be â€Å"formed to mind or voice†, the orator must distinguish the ocean's image and counterpart through the singer. Likewise, her ability to utter the sound of the waves â€Å"word by word† helps to transform the inhuman song of the sea into the entirely human song of the woman. Moreover, as the singer measures and interprets her song; the ocean similarly analyzes and follows the laws of nature.As the speaker begins to perceiv e that the song is more than the sea merely singing through the woman's voice, he begins to feel a sense of ineffability which goes beyond the mere language of the tune and experience of his walk. Thus in stanza went eight he states: â€Å"But it was more than that, more even than her voice, and ours† The narrator begins to accept the mystery behind the songs blissfulness and acquires the tune as the driving spirit of all the external realities in his presence.This realization of the songs ineffability makes â€Å"the sky acutest at its vanishing† (35) and â€Å"measured to the hour at its solitude†. For Stevens, these acts of interpretation are essentially human acts which help people come in touch with themselves and the world around them in order to experience the Joys of being one with both themselves ND nature. Within the final lines of the poem, Stevens' links the title by connecting with and relating to our desire for ordered experiences and sympathizes a mong us since we always try to make the inhuman human.Thus at the ending, the woman's song guides the narrator and helps to clear the vision between the order which humans seek of the natural world: â€Å"O! Blessed rage for order†. Likewise this cognizance opens â€Å"fragrant portals†. The â€Å"fragrant portals† are important because they open a new door to an edifying new self-awareness. Moreover, as narrator begins to apprehend the usage of the woman's song, he realizes that the song allowed him to see order in the world.Additionally, the song produces from within him a desire to create his own song, in order to interact and correspond with the imagination of others Just like woman has done to his. Stevens' understanding of the human condition serves a great purpose in â€Å"The Idea of Order at Key West†. Stevens portrays the narrator's experiences through the reflection of his thoughts. When the voice comes along he begins to change his way of thin king because she helps him understand and become conscious of the illusion of his imagination.Through the language of â€Å"The Idea of Order at Key West† Wallace Stevens expresses his perception of the world. His thoughts and language become his instruments that craft the poem. Through the readers of the poem, Stevens captures and engages them: â€Å"It is the spectator and not life, which art really mirrors† (Oscar Willed) As the spectator mirrors this form of art and interprets meaning into the works allurement, they becoming cultivated and enlightened. As a poet, Wallace Stevens believed that poetry should be similar to a work of art. And like a work of art, Stevens' poetry helps his readers discover order in a chaotic world.

Pepsico Swot Analysis, India

The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist from New Bern, North Carolina, named Caleb Bradham – who called it â€Å"Pepsi-Cola† in 1898. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. [4] The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919. In the early 1960s the company product line expanded with the creation of Diet Pepsi and purchase of Mountain Dew.Separately, the Frito Company and H. W. Lay & Company – two American potato and corn chip snack manufacturers – began working together in 1945 with a licensing agreement allowing H. W. Lay to distribute Fritos in the Southeastern United States. The companies merged to become Frito-Lay, Inc. in 1961. [7] In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. , the company it is known as at present. At the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in Manhattan, New York.The company's headquarters were relocated to its still-current location of Purchase, New York in 1970,[8] and in 1986 PepsiCo was reincorporated in the state of North Carolina. [5] PepsiCo was the first company to stamp expiration dates, starting in March 1994. PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. Competition The Coca-Cola C ompany has historically been considered PepsiCo's primary competitor in the beverage market,[27] and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company eld a higher market share in carbonated soft drink sales within the U. S. [28] In the same year, PepsiCo maintained a higher share of the U. S. refreshment beverage market, however, reflecting the differences in product lines between the two companies. [28] As a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broader product base, including foods, snacks and beverages. The majority of PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks. 29] Beverages accounted for less than 50 percent of its total revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated brands, namely Gatorade and Tropicana. [28] PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U. S. snack food market, accounting for approximately 39 percent of U. S. snack food sales in 2009. [28] One of PepsiCo's primary competitors in the snack food market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share. As of 2009, 21 PepsiCo brands met that mark: Pepsi-Cola, Mountain Dew, Lay's, Gatorade, Tropicana, 7Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walker's` PepsiCo in India Various products in Indian Market are Pepsi Cola, Mirinda, 7up, mountain dew, diet 7up, diet pepsi, lays, kurkure, aquafina, pepsi twist and Tropicana juices. Product in Spot light – Pepsi Cola Swot Analysis Of PepsiSwot analysis is based on thorough analysis of business (corporation, Product Category Competition, Customers a nd products) identifies and evaluates the internal strengths and weaknesses of the company well as its external threats and oppurtunities. The marketing mix is driven by the results of swot analysis. Strengths * Company has a very established name and good reputation * As the target customers of pepsi is young generation, so pepsi has mostly brand loyal customers. * Most of the customers are satisfied with the price of pepsi. * Pepsi spends a lot of budget on its advertising. Pepsi has a very vast distribution channel and it is easily available everywhere. * Pepsi offers many discount schemes for customers time to time. * Pepsi Cola is sponsoring sports, musical concerts etc. * Stylish packaging like in my can. * Since Pepsi is has youth Icons of India as its Brand Ambassadors (e. g. Sachin Tandulkar, Ranbir Kapoor, MS Dhoni etc. ) which is also a strong point for the company. Weakness * Pepsi targets only young customers in their promotion. * Pepsi tin pack is not available in far off rural areas. * Like Coca Cola no Diet Pepsi is available to attract customers having low sugar preference.Opportunities * Company may start entering rural areas also. * Increased interests of people in musical groups, cultural shows and sports has provided an opportunity for pepsi to increase its sales through them. Competitors * The main competitor of company is Coca Cola. Coke has started its advertisements more effectively and it is a very strong threat for pepsi. * Cola drinks are not good for health, so awareness level of people are increasing, which is a big threat to company. How Internal and External factors affecting the strategies Marketer needs to be the good at building relationships with customer.Others in company and external links. To do this effectively they must understand the major environmental forces that surrounds all these relationships company environment consist of forces outside the marketing that effects marketing management. Ability to maintain or buil d successful relations with target customers. Every company should know the vital importance of constantly watching or adapting to the changing environment . as the world moving fast today no one can be the certain about the future. The environment continues the change rapidly.By carefully studying the environment, marketers can adapt their strategies to meet new marketplaces challenges and opportunity some of the external or internal environmental factors that affect the market trend of the companies are as following: EXTERNAL ENVIRONMENT: The macro environment consists of larger societal factors that affect the microenvironment. The external factors are not under the control of marketers. They can just observe them and make strategies in light of these factors. Some of these factors are: Demographic Factors * Age: The requirements of different age groups are different.Pepsi shoul target that customer group that consumes it the most and make promotional strategies according to thei r behavior. So their main target is young generation. * Education: A company has to make promotional strategies according to the customer level. If the percentage of education is higher in a country; then through advertisements people can me made well aware of their product and can convey their messages easily. Promotion and education has a direct relationship. * Population Distribution: It means how much people live in urban and rural areas.Pepsi is focusing more on urban areas as people there are more inclined towards urban areas as compared to rural areas where people prefer drinking lassi and desi drinks. Economic Factors: * Income and Income per capita: If the income or per capita income of people increases, it will have a positive effect on the people of pepsi. * Inflation: If the country faces inflationary trend in market, the price of pepsi will ultimately increase, which will lower its demand. * Fiscal policy: If the heavy price is levied on pepsi, its price will increase w hich will have negative effect on consumption. Monetary policy is made to restrict or increase the flow of money in market. If the policies are made to restrict the flow of money in market, the inflation can be controlled, which ultimately increase the consumption of pepsi. Natural/Physical Factors * Region: India is divided into different geographical regions. Marketing and sale of pepsi is different in different geographical regions. In hot areas its demand is more. * City siza: The cities which are densely populated, the consumption of pepsi is more. * Climate: Pepsi is more suitable for humid or hot weathered conditions. It is the source of efreshment when the person is thirsty due to hot weather. * Infrastructure: Roads are the basic need for transportation of pepsi from one place to another. Pepsi cannot open factories in any city as it has to transport to other cities where pepsi is demanded. Electricity is the basic necessity for production of any product. Constant load shed ding slows down the process of production, which can lower market share. Technological Factors * Research and Development: Through research and development, quality of product can be improved or better techniques or machinery can be developed which can increase the production.When technology is advance the supply of product increase, hence the company experience growth in business. Political and Legal Factors: * Political stability: Whenever the government iss considered to be stable, the business will flourish, if there is political stability in the country the policies and strategies made by pepsi can be consistent to be implemented. Foreign Countries are also keen to invest in thoe countries which are politically stable where they have no fear of decline in their market share or shutdown due to sudden change of government. Mixed Economy: In mixed economy, government and private sector both play their role in developing the economy of the country. Investment by the foreign country like pepsi is more likely to flourish in mixed economy. * Laws Formulation: The government has given copy rights to Pepsi so that another company cannot sell their products by the name of pepsi. The countries where laws are formulated, the strategies and activities of the company are different. * Social responsibility: Pepsi`s social responsibility is to provide its customer which clean and hygienic product.So to do this, they have increased the use of disposal bottles. Social and cultural factors * Psychographic: It is a combionation of demographic and psychological factors. Psychological attributes mean how you perceive things. The company will focus on the behavior of customers and make different changes in their product quantity or quality and in promoting their product so they can attract the customers. Keeping in view the behavior of different customers is not alike, they have to make their marketing strategies in accordance with their requirements so that they are convinced to buy their product. Religious : Religious factors can influence the market sales of pepsi as it happened in 2003, when US led attack on Iraq, wide sections of society in Pakistan have banned American multinational coke and pepsi. * Social Status: Pepsi is a well renowned brand. People who are brand conscious will not drink beverages of lesser known brands such as Royal Crown cola. They will try to show their status by drinking pepsi which is known to all as quality drink. * Media: It is a very important factor for marketing. Media these days is a very affective way of inspiring people to buy a specific product.A good promotion can boost up sales to a great extent. Micro or Internal Factors * Customers: There are 3 types of customers 1. Consumer 2. Business 3. Government Pepsi`s main focus is the consumers which are the end users. Pepsi has to make its marketing strategies keeping in view the consumer buying behavior. To forecast the behavior of consumer is a business problem. The physical aspect of consumer can be satisfied but it is difficult to satisfy the consumer psychologically. Consumer buying behavior is affected by the certain factors like cultural factors, social factors and psychological factors.So the producer should keep these factors in mind while promoting their product so that they can acquire the customers and increase their market share. There are different consumers in the society whose behavior is not the same. Every consumer has a different perception of different products. Some consumers are impressed by one quality of the product which may be in the view of other consumers may not that impressive. So to deal with the different consumers in a society, one should know about the consumer buying behavior process which may help in making a true picture of the product in the mind of consumers. Suppliers He is the person who provides the raw materials to the producers and the sellers. Supplie form an important link in the company`s overall cus tomer value delivery system. They provide the resources needed by the company to produce its goods and services. PepsiCo International provides raw material to Pepsi franchise in India. Supplier problem can seriously affect marketing. Marketing manager must watch supply availability i. e. supply shortage or delay. The company should monitor the price trends of their key inputs. Rising supply cost may force price increase that can harm the company`s sale volume. Competitors He is the person who is selling the same type of product in the market. The marketing concept states that to be successful a company must provide greater customer value and satisfaction than its competitor do. Pepsi has a tough competition with coca cola and it faces a little competition with local producers like Rc Cola, Alfa etc. The local producers hardly affect the sale of pepsi in the market. * Market Intermediaries/ Distributers Distributers maintain the image of the product and sale in the market. If items are not properly placed by the distributer, it will disperse the market.Channels of Distribution The pepsi uses the following two channels for the distribution of their products: Intensive Distribution: Pepsi Co follows anintensive distribution strategy. To support their ubiquitous feature they want to place theirproduct in as many outlets as possible. ? Increases market coverage Distributors: 3 to 5 % is the profit marginRetailers: 10 % to 16 % is the profit margin DISTRIBUTORS Jain distributors -Munirka, New DelhiManagesbuffer for 10 days anduses TALLY and EXCEL software SS drinks Private Limited WHOLESALERS EKTA Wholesalers Private LimitedManagesbuffer for 2-3 days anduses EXCEL oftware RETAIL AmitCorner, KatwariaSarai Transportation cost, vehicle cost at each stage is borne by intermediaries. CHANNEL MANAGEMENT PepsiCo has lot of control over the channel In case of Pepsi to Authorised distributor to retailshops (defined territory of distributor. Pepsi assigns a particular territ ory to the distributor under an agreement. No intervention into other`s territory withour company`s knowledge. Retailers accountable to the authorized distributors. Suggestions Install vending machines for direct distribution Financial support to franchises.

Tibet Research Paper Example | Topics and Well Written Essays - 1250 words

Tibet - Research Paper Example (Bawden, 1989, p 45) Not the entire minorities declare to be 'stateless', yet if they claim a separate identity. States identify minority nationalities and ethnic groups to diverse degrees: recognizing definite cultural and linguistic rights, as well as allowing definite political independence. History In 1720, the Chinese army entered Tibet and broke settling down in Lhasa, the massacre of the Mongols, and the result was the accession to the throne of the seventh Dalai Lama Keltsanga Gyatso. As a reward for his help, Chinese annexed the Tibetan region of Amdo. China had continued to compulsively meddle in the internal affairs of Tibet, gradually pushing the Dalai Lama from the direct control of the state and in the case of willingly helping Tibet with troops. These kinds of political symbiosis Chinese historians use to prove that Tibet is historically part of China. At the same time, the Thirteenth Dalai Lama wrote: "The relationship between Tibet and China are similar to the relati onship between the priest and his patron and was not based on subordination of one another." (Bawden, 1989, p 45) Sort of a key point in the development (and complications) Sino-Tibetan relations was recognition of Great Britain and Russia in 1907, Tibet area of exceptional interest of China. The result was the invasion of 1910 and the expulsion of the Thirteenth Dalai Lama, who fled to India. Languages Tibetan languages are a bunch of jointly incoherent Tibeto-Burman dialects voiced mainly by Tibetan peoples who reside over a broad locality of to the east Central Asia neighboring South Asia, encompassing the Tibetan Plateau and the to the north Indian subcontinent in Nepal, Ladakh, Baltistan, Bhutan and Sikkim. The academic in writing pattern is a foremost local scholarly dialect, especially for its use in Buddhist literature. For political causes, the dialects of cantered Tibet (as well as Lhasa), Amdo, and Khams in China are advised dialects of a lone Tibetan dialect, while Sherp a, Dzongkha, Ladakhi, and Sikkimese are usually advised to be distinct dialects, whereas their speakers may address themselves to be ethnically Tibetan. However, this does not contemplate linguistic reality: Dzongkha and Sherpa, for demonstration, are nearer to Lhasa Tibetan than Amdo or Khams are. Tibetan is as well voiced by bunch of ethnic minorities in the country who have dwelled in slam proximity to Tibetans for decades, but regardless keep their own cultures and dialects. Although the People’s Republic of China categorizes a few of the Qiangic peoples of Kham as cultural Tibetans, Qiangic dialects are not Tibetan, although rather pattern their own agency of the Tibeto-Burman dialect family. (Kvaerne, 1981, p 250 - 251) Traditional Tibetan was not a tonal dialect, but some diversity for example Khams and Central Tibetan have evolved tone. (Ladakhi/Balti and Amdo without tone) Tibetan morphology can usually be recounted as agglutinative, whereas traditional Tibetan was m ostly analytic. Tibet religion Lamaism or Tibetan Buddhism is the corpse of Buddhist devout doctrine and organizations attribute of certain districts of the Himalayas and Tibet, encompassing to the north Nepal, India and Bhutan (particularly in Lahaul, Ladakh, Dharamsala, Arunachal Pradesh, and Spiti in Sikkim and Himachal Pradesh). It is the religion of Bhutan country, It is

Field trip report Essay Example | Topics and Well Written Essays - 2500 words

Field trip report - Essay Example The report applies Butler’s destination life-cycle model to the Piney Lake. The site has undergone the first two stages in the life-cycle- exploration and involvement. The tourist destination is heading towards its third stage-that of development. It seems that the Noongar community may take a long time to go through the other stages of tourism life cycle as the inhabitants are so much involved and tied to their indigenous culture and traditions. The current report emphasises the need to formulate comprehensive strategies to keep the Aboriginal culture and traditions of Noongar community intact. Researchers, students and scholars on indigenous tourism need to undertake detailed in-depth studies on the tourist destination to identify the factors that preserve its authenticity and cultural diversity. Governmental policies and interventions on indigenous tourism need to perceive tourism as a cultural phenomenon rather than an economic enterprise. It is imperative for all the stakeholders to identify the dangers of commoditization and commercialization. Above all, measures are to be undertaken to facilitate sustainable models of tourism development on the tourist site. Indigenous tourism in Australia is flourishing day by day as aboriginal owned and operated enterprises have been attracting the attention of tourists. Indigenous tourism paves way for cultural rejuvenation of aboriginals while it also contributes immensely to the economy of the nation. Authenticity lies at the core of indigenous tourism and therefore loss of authenticity due to commoditization and commercialization of indigenous culture deserve primary attention. Contrived cultural products, tourist oriented commercial craftworks, and commercialized tourist services may adversely affect tourists’ quest for authenticity and will negate them of genuine indigenous tourism experiences. Similarly, sustainable models of tourism development are an essential prerequisite for

Software Essay Example | Topics and Well Written Essays - 500 words

Software - Essay Example Additionally, it is against the software piracy policy and rules those outline that a software licensing rules must be followed. In this scenario, there is a need to strictly follow these rules and regulations to avoid any legal actions. In addition, software piracy is about illegal copying a software application. It is recognized as an unethical activity that negatively affects all the users by driving up costs as well as minimizing funds for development and research of future software developments. Furthermore, it is a negative practice that is currently catching attention of software industry trade associations (National Academy of Engineering). The use of an unlicensed copy of a software application is totally illegal and unethical. In fact, it can increase the number of thefts thus this kind of activity should be neither tolerated nor practiced at TI. Consequently, how would we manage any other circumstances concerning potential misuses of a technology based assets? Can we ignore the illegal borrowing or change of a $200 for an application or other piece of system that is associated either to roommate or to fellows? Of course not (National Academy of Engineering; Shelly, Cashman and Vermaat). On the other hand, at the present, the majority of students believe that they are supporting and helping one another by sharing licensed software with other students. They believe that software costs are prohibitively high, and consider that, as students, they should not bear such extensive software costs. In this scenario, there are numerous solutions for the effective management of these issues. One of the primary solutions of such issue is the online websites where they can purchase such software at low cost by providing details of their institution and student enrollment. Another very good solution is that, institutions can as well establish their membership with the student welfare programs where

Dead Poets Society and The Banking Concept Essay

Dead Poets Society and The Banking Concept - Essay Example The headmaster however comments that discipline and tradition are the two important factors that shape young men. Students are taught to follow the banking concept of learning from their childhood. When students are familiar with standard methods, a revolutionary teacher like Keating is sure to face challenges from the institution as well as students. A deviation from normal engagement in learning and the adoption of a new approach may create doubt in the minds of students. The anxiety of students is more likely in higher classes or college when students are accustomed to a specified method of teaching. If the student is in an elementary school or kindergarten, they would trust the teacher’s creative and innovative methods because they believe that this is the normal method with which a teacher teaches. In fact, the banking concept puts the teacher and student in the wrong path because both do not enjoy the vistas available in education that deals with creativity and innovation. While following the banking concept, the teacher transfers the knowledge or information for the student to lea rn them and reproduce them without any scope for further thought or reflection on the subject. Students do not get a chance to investigate or explore the reactions and results in a laboratory which is also performed by the teacher. The role of students under this method is to accept all the information passed on to them without raising questions or understanding the reality. They do not have the opportunity to find the reason or truth behind each lesson they learn and find its relevance to their daily life. Any opposition from students on a particular curriculum is often treated as a disruptive behaviour (Monchinski 120-122). In contrast, Dead Poet’s Society is a movie where students are given the opportunity to explore. They are given the chance to experience their individualism, non-conformist and the extraordinary

The success of the Singapore Education System Research Paper

The success of the Singapore Education System - Research Paper Example The lack of other natural resources left human resource as the only asset available for Singapore to achieve modern economy ambitions. These, therefore, left education as the only option for building both the economy and the nation through the delivery of human capital engine and in the creation of a sense of Singaporean identity. Nation building and the exploitation of the human resource was faced with a challenge of racial integration that sprouted as a result of the British colonial policies on education, language, and citizenship. In order to meet the needs, Singapore put a lot of focus in the education sector. According to the prime minister, the purpose of education at early days was to â€Å"provide a good man and a useful citizen†.This made the first phase of education which was dubbed â€Å"survival-driven† created in an attempt to expand the primary education and support the development of a literate and technically trained workforce. Schools that existed were merged into a single Singaporean education system, and a bilingual policy introduced so that children could learn their language as well as English. The expansion became so rampant that by early 1970, ’s universal primary and secondary education was attained, and a national system of public education established although the quality was not high. After the success of the first phase, the second phase of education based on shifting from the labor-intensive economy to capital and the skill-intensive economic country was formed.

Establishing an existing Australian Organisation to Myanmar Essay

Establishing an existing Australian Organisation to Myanmar - Essay Example VVRS is a manufacture, Trading Company, distributor and wholesaler; most of their products go through manufacturing before selling. Some products are packed and sold for processing in their destined markets, for example, wheat sold to Myanmar packaged into containers or sacks before exportation. Some wheat exports are in pasta form. VVRS Australia commits itself to providing quality service to its customers. The company’s priority is the customers. Ensuring that they enjoy the services provided by the company. The company also values time that their products take in order to reach customers. This report will cover try and cover all Australia as a business spot for both foreign and local investors. It will cover the political environment legal environment economic environment socio-cultural environment technology; lastly, we shall look at a SWOT analysis. The report aims analysing Australia as a potential investing country. The Myanmar government major focus is maintaining of economic and political stability, according to the Myanmar times in 2011 the Myanmar government had undergone some changes. The process of Initiating reforms was already in operation. The determination of this government to adopt a new political system is evident. This was the report in a U.N meeting in May (staff Writers, political will, 16-22). The Myanmar government was under the rule of a military regime until recently in October 2010 when it carried out its first election in 20years.the commencement of parliament in 2011 saw the election of Gen. Thein Sein as their prime minister. The government provides laws that govern the foreign relations, trade defence. The Myanmar government has good economic relations with its neighbours. In order to attract serious foreign investments’ a significant improvement in economic governance, business climate, and political

Caterpillar Case Study Essay Example | Topics and Well Written Essays - 1000 words

Caterpillar Case Study - Essay Example The major problems that it faces are from the low-cost indigenous products which are aggressively marketing their products especially in places like China and Russia. Low priced locally manufactured products are the main competition that the company faces. The brand equity of its product makes it difficult to lower the prices of its core product line. The company is thus faced with several perspectives which may or may not jeopardize the market position of its popular and core products. To remain in the competition, it can either lower the cost of its main product line permanently or it can bring down the prices temporarily or it can introduce a new LEA (less expensive alternative) with a product that is different or locally manufactured or refurbished and sold under its brand umbrella with caterpillar standard service. The company faces the dilemma of whether the market status of its core product would be cannibalized in the price war or an alternate product line would help meet the competition in a more healthy manner while retaining its market position vis-Ã  -vis its core products. If the company permanently lowers the prices of its main product line, it faces a loss of credibility globally and eventually a huge profit margin which may prove disastrous for the company image and challenge its position as a global leader. Temporarily lowering the prices would have the same consequences as the previous ones. The company is thus left with the option of introducing a new low priced product line to meet the challenge of the local products. The third alternative needs to be investigated deeply because of several hidden problems like cost differentiation between its premium brand and LEA and between LEA and local product and how far down it can be lowered with relation to the local goods.

Broad Strategy HR Management Essay Example | Topics and Well Written Essays - 2750 words

Broad Strategy HR Management - Essay Example This is what HR Strategy performs. HR Strategy is both beneficial to the organization and the individual because it realizes the capabilities and talents of the employees through a careful analysis of how to maximize and optimize an employee allowing them to be fully efficient. In this manner the organization in question has also a proper control in accomplishing their mission and goals as human resources are the means to reach these. It also can be said then that an organization with sufficient planning has what it takes to deliver quality products and services to consumers or clients (thereby soliciting consistent positive returns and success) rather an organization with a lack of planning. Planning can actually guarantee productivity in this regard. In turn such planning also leads to the individual's success as much as the organization as it realizes and enhances strengths as they remedy weaknesses. Human-resource planning is the first step in effective human-resource management as it involves forecasting the human-resource needs of the organization and planning certain useful and important steps that the organization must take in order to meet those human resource needs that will contribute a high percentage for its overall success as human-resource planning should be connected to the organization's strategic objectives and mission. (Butensky and Harari, 1983) It can be said that human-resource planning is a challenge because the needs of the organization are constantly changing and sometimes do not converge and such challenge can be greater if the recruitment pool is limited or if the people in charge of human-resource management have not been trained to forecast the Technika needs to maintain and achieve success in all areas of concern. (Butensky and Harari, 1983) Recruitment According to Daniel and Metcalf (2001), recruiting is part of the over-all management function of staffing that serves a major role player in ensuring that company strategies will be implemented. Spencer (2004) also emphasized that staffing requires both the process of attracting and selecting prospective personnel's capabilities and competencies with the company position. It is perhaps the most important function because it is the starting point in the whole HR process. Its importance is noted by Drucker (1992) as he said that "every organization is in competition for its most essential resource: qualified, knowledgeable people" (Drucker 1992). Recruitment is defined as the process of discovering, developing, seeking and attracting individuals to fill actual and/or anticipated job vacancies (Sims 2002). It has three general purposes: to fulfill job vacancies; to acquire new skills; and to allow organizational growth. There are several factors which influence recruiting efforts namel y: organizational reputation, attractiveness of the job, cost of recruiting, recruiting goals and recruiting philosophy (Sims 2002). Technika. projects an image to the community and it determines the attractiveness of the company to qualified employees. It may either be a potential barrier or a significant advantage depending on the ability of the HR team to

Unscrupulous Master of the House Essay Example for Free

Unscrupulous Master of the House Essay â€Å"Master of the House† is one of the few songs in the musicale Les Miserables that has a happy air, although I would say there is nothing happy or good-natured in the lyrics of the song. The song is sung primarily by M. Thenardier and a chorus group, with Mme. Thenardier, also known as the Thenardiess as Hugo calls her, joining her husband near the end of the song. â€Å"Master of the House† is one of the songs sung at the inn scene of the musicale in Act I. It typifies the demeanor of an unscrupulous inn-keeper who is bent on squeezing as much as he can from his clientele by posing such marketing pitch so base that even his wife deplores him. Like all other businessmen, it is understandable that Thenardier would try to entice a prospective client with lines that would highlight the best in him and his establishment. He tries to be charming, amiable, and always ready to be of service to his clients for a fee, after all, â€Å"everything has got a little price. † But his price tends to be a bit exorbitant, bordering on plain thievery. Although nothing is said in the song as to what he charges his clients for the services he offers, the list of â€Å"extras† that he charges, however, would easily outweigh the main service charge as the list could easily ran into miles for â€Å"when it comes to fixing prices, there are a lot of tricks he knows. † More than that, he practically overcharges for the wine and food that he serves his guests: watered-down wine, minced-meat posed as beef, and sausage made from horse kidney and cat liver. What he serves as porridge or clear soup to his guests, I would not even try to make a guess for sure enough it would appall us who have been born at a time when consumer protection laws are tighter than the belts on our waists. But then again, Les Miserables is set in the early 19th century, when such laws are not yet thought of as necessary. The thinking was that if one can get away with deceit, good for him as he gets a â€Å"good† bargain for his products and services; as for the poor client on discovering the deceit, better luck next time if he can’t force a refund. Thenardier was such a despicable tradesman engaging in deceitful activities in his inn that even the Thenardiess could not hold him in any esteem. Such expletives coming from the Thenardiess could only show her great contempt in being married to such a man, â€Å"hypocrite, toady and inebriate. † In a toast where glasses are asked to the raised in honor of the master, she would rather raise the glass â€Å"up the master’s arse,† or ass in American English. â€Å"Master of the House† is a very good song. It is good in terms of instrumentation, lyrics, and when interpreted properly, it can even be viewed as hilarious. But on close reading of the lyrics and the mirth presented in its interpretation we are presented with a reality that nowadays we, as consumers, are protected from this kind of a tradesman. We are lucky, that when we discover deceit committed on us, there are agencies that can help us get our money back or at least get the value of the product that we agreed to pay for. We do not have to resort to brawny resolutions of dubious transactions involving money. But to make consumer protection laws a lot more fierce and efficient, consumers should do their part: not to engage in illegal trade, intellectual property rights piracy, tax evasion and to report to proper authorities suspicious trade activities. There can never be enough an amount of legislation to protect consumer rights as long as consumers would not learn to defend and fight for his rights. After all, it would not cost us anything to be vigilant on small matters like these. I believe, personally, that it would cost us more when we are duped by the ready handshake, open palm and saucy tale of the next Thenardier that comes along our way. It may be 21st century, but Thenardier is still out there.

Review of Leading In a Culture of Change

Review of Leading In a Culture of Change Leading in a culture of change by Michael Fullan is a small but powerful book on the dynamics of change and the role of leadership in managing and coping with the change process. Michael Fullan, the dean of the Ontario Institute for Studies in Education at the University of Toranto is an international authority on educational reforms .Fullan opens by quoting Robert Steinberg: The essence of intelligence would seem to be in knowing when to think and act quickly, and knowing when to think and act slowly (p. x). Fullan is concerned with not only the decision, but the timing involved in making the correct decision. He argues that good leadership is not inborn rather one must learn to lead by mastering five core competencies- moral purpose, understanding change process, relationship building, knowledge building and coherence building. Fullan devotes an entire chapter to each competency and illustrates each concept with a solid and provocative collection of public education and private corporation cases. This makes the book a useful tool for an administrative team workshop or school board. It would stimulate excellent discussion on mission and purpose and the clima te in which a healthy organization can change for the better. He also articulates three personal characteristics (energy, enthusiasm, hope) that all effective leaders possess. This book offers a realistic perspective to those who are at the beginning of their leadership career and should be inspiring to those who have attained their peaks. The ambiguities of change forces in the schools are more easily understood after considering Fullans insights into organizational change and leadership. He neither oversimplifies the mission of the school administrator nor makes the work appear impossible. Fullan offers advice for leaders to help them rise above the challenges of the new technology, a changing market place and the crises in the public scenario. He argues that leadership today requires the ability to mobilize constituents to do important but difficult work under conditions of constant change. Fullan demonstrates that successful leaders in education and business have much in common. He took an equal number of change case studies in education and in business and examined leaders behavior and mindsets. The first chapter, A Remarkable Convergence, conveys the theme of the book. The author advises that change cannot be managed. It can be understood and perhaps led, but it cannot be controlled. This chapter is devoted to the discussion of effective leadership, stating within the first page this is not the book about super leaders. Charismatic leaders inadvertently often do more harm than good because, at best, they provide episodic improvement followed by frustrated or despondent dependency. Superhuman leaders also do us another disservice: they are role models who can never be emulated by large numbers (p. 1). The author weaves the business world and the educational world together as learning organizations, stating that if they fail to evolve together they will fail to survive. He suggests five themes for successful leadership: moral purpose, understanding change, developing relationships, knowledge building and coherence making. Fullan argues that when the goal is sustainable change in a knowledge society, business and education leaders increasingly have more in common. Like the business leader, the principal of the future the Cultural Change Principal must be tuned to the big picture, a sophisticated conceptual thinker who transforms the organization through people and teams In chapter 2, Moral Purpose, Fullan argues that all five components are strongly connected with each other. Moral purpose is seen as both an end and means. In education, every leader, whether an administrator or teacher must see an important end, making a difference in the lives of students. He continues by stating that, if you dont treat others fairly, you will be a leader without followers (p. 13). Fullan describes two excellent examples of moral purpose. The Monsanto Companys remarkable transformation, under its new CEO, Robert Shapiro, started with a series of town hall meetings discussing the unsustainable problems of hunger facing humanity. That discussions lead to ten thousand of Monsantos employees becoming involved feeding the world. The second example is the national Literacy and Numeracy strategy, the nation wide initiative to improve both the literacy and numeracy of Great Britains twenty thousand schools in which Fullan has been an active participant. The author clearly makes his point; social consciousness and the concept of being a good citizen apply internally as well as externally whether in the business or educational system. In chapter three Understanding Change, Fullan states that the purpose of this book is to understand change in order to lead it better. . . .the goal is to develop a greater feel for leading complex change, and to develop a mind-set and action set that are constantly cultivated and refined. Page 34 of this book states that, change can be led, and leadership does make a difference. He suggests that having innovative ideas and understanding the change process is not the same thing. Indeed, the case can be made that those firmly committed to their own ideas are not necessarily good change agents because being a change agent involves getting commitment from others who might not like ones ideas. Fullan quotes Kotter`s eight step process for initiating top down transformation (1996, p. 21) Establishing a Sense of Urgency Creating a Guiding Coalition Developing a Vision and Strategy Communicating the Change Vision Empowering Broad-Based Action Generating Short-Term Wins Consolidating Gains and Producing More Change Anchoring New Approaches in the Culture Further he quotes Beer, Eisenstat, and Spectors observations (1990) about drawing about bottom-up ideas and energies Mobilize commitment to change through joint diagnosis(with people in the organization) of business problem Develop a shared vision of how to organize and manage for competitiveness Foster concerns for the new vision, competence to enact it, and cohesion to move it along Spread revitalization to all departments without pushing it from the top Institutionalize revitalization through formal policies, systems and structure Monitor and adjust strategies in response to problems in the revitalization process Then Fullan shares Hamels advice (2000) to lead the revolution Step 1: Build a point of view Step 2: Write a manifesto Step 3: Create a coalition Step 4: Pick your targets and pick your moments Step 5: Co-opt and neutralize Step 6: Find a translator Step 7: Win small win early, win often Step 8: Isolate, infiltrate, integrate He offers the following guidelines for understanding change: The goal is not to innovate the most. Innovating selectively with coherence is better. Having the best ideas is not enough. Leaders help others assess and find collective meaning and commitment to new ways. Appreciate the implementation dip. Leaders cant avoid the inevitable early difficulties of trying something new. They should know, for example, that no mater how much they plan for the change, the first six months or so of implementation will be bumpy. Redefine resistance. Successful leaders dont mind when naysayers rock the boat. In fact, doubters sometimes have important points. Leaders look for ways to address those concerns. Reculturing is the name of the game. Much change is structural and superficial. Transforming culture changing what people in the organization value and how they work together to accomplish it leads to deep, lasting change. Never a checklist, always complexity. There is no step-by-step shortcut to transformation; it involves the hard, day-to-day work of reculturing. The Cultural Change Principal knows the difference between being an expert in a given content innovation and being an expert in managing the process of change. This principal does not make the mistake of assuming that the best ideas will carry the day. Instead, the Cultural Change Principal provides opportunities for people to visit sites that are using new ideas, invites questions and even dissent, and expects the change process to proceed in fits and starts during the first few months of implementation. Nevertheless, such a principal forges ahead and expects progress within a year because he or she has nurtured the conditions that yield results sooner rather than later. The title of chapter four, Relationship, Relationship, Relationship, is self explanatory. Success of any venture depends upon the people involved in the change process. Leaders must be skillful relationship builders with diverse people and groups. The single factor common to every successful change initiative is that relationships improve. If relationships improve, things get better. If they remain the same or get worse ground is lost. Effective leaders constantly foster purposeful interaction and problem solving. They are wary of easy consensus. Emotional intelligence is at the core of leaders who are continuously successful in a culture of change. Fullan makes an excellent point concerning change while discussing high stakes testing. We must resist the urge to focus on short term results by placing our emphasis on long-term results and the systemic improvements that will generate the lasting change we are seeking. The chapter five is knowledge building. Leaders need to commit themselves to constantly generating and increasing knowledge inside and outside the organization. Effective leaders understand the value and role of knowledge creation; they make it a priority and set about establishing and reinforcing habits of knowledge exchange among organizational members. Fullan describes a number of strategies used in education, business, and the military for turning information into knowledge by engaging people in an orchestrated social process. The key skill here is to convert information to knowledge through purposeful social interactions. In chapter six, coherence building, the author takes the reader on a journey of guiding people through their differences and enabling those differences to surface. He builds on the hypothesis that creative ideas and novel solutions are often generated when the status quo is disrupted. He discusses the frustration felt by many when a school district has a large number of improvement programmes operating at the same time. Fullan argues that we are in complex (rather than chaotic) times and that the central tendency of dynamic, complex systems is to constantly generate overload causing fragmentation, uncertainty and confusion. Effective leaders guide people through differences and enable differences to surface while creating coherence. They tolerate enough ambiguity to keep creative juices flowing, but seek coherence along the way. They ensure strategies are in place to keep people focused and moving in a purposeful direction. In chapter seven, The Hare and The Tortoise, Fullan refers to the Fontaines Fable of the hare and the tortoise. Developing leaders are more tortoise-like than hare-like. Three powerful lessons about leadership are identified: the vital and paradoxical need for slow knowing overtime, the importance of learning in context , and the need for leaders at all levels of the organization, in order to achieve wide spread internal commitment. Good leaders foster leadership at other levels. Leadership at other levels produces a steady stream of future leader for the system as a whole. Fullan concludes that leaders in a culture of change will be judged as effective or ineffective not simply by their results and who they are as leaders, but by the leadership they develop in others. Fullans writing style is more familiar than authoritative with liberal amount of case histories from both the business world and the world of education. The theme of this book is that all of us can improve our leadership abilities simply by focusing on a small number of key dimensions. Fullan ties each chapter to the previous one re-emphasizing the previous chapter through reinforcement in the current one. This book states that two things have occurred in recent times that have aided the discovery and pursuit of effective leadership. The first is that the knowledge base of what it takes to be an effective leader is getting broader and deeper, and with more insight. The second thing that happened is that there are many more examples of transformation in both business and education. In reading this text and then reviewing it, I concluded that there were three basic premises that were utilized to accomplish the purpose of the book. I think that the first premise was found within the verbiage of the preface, which related that this book is about how leaders can focus on certain key change themes that will allow them to lead effectively under messy conditions. This book is also about how leaders foster leadership in others, thereby making themselves dispensable in the long run (p. x) The second premise is that each and every leader, whether the CEO of a multinational corporation or a school principal, can become much more effective by focusing on a small number of core aspects of leadership and by developing a new mind-set about the leaders responsibility to himself or herself and to those with whom he or she works (p. 2). The premise this book uses to achieve its purpose is that it delves into the complexities of leadership . . . It provides insights, strategies, and, ultimately, better theories of knowledge and action suited to leadership in complex times (p. 10). The book lists five components of leadership that were discussed and reviewed (in detail in separate chapters) to support the three premises that were utilized to achieve its purpose. These five components were: moral purpose (which means acting with the intentions of making a positive difference in the lives of employees, customers, and society as a whole), understanding the change process (I think this is self-explanatory), relationships (which means consummating relationships with diverse people and groups; effective leaders constantly foster interaction and problem solving, and are wary of easy consensus), knowledge creation and sharing (which represents a merging of the previous three components to arrive at something new to help or facilitate the change or an understanding of it), and coherence (which is eliminating the ambiguity associated with new knowledge created and shared connecting the new knowledge to existing knowledge). The book argues that by utilizing these five components, we have the correct checks and balances for simultaneously letting go and reining in. When leaders act in the ways recommended, they will disturb the future in a manner that approximates the desired outcomes, Leading in a Culture of Change integrates the most current ideas and theories on effective leadership to support and illustrate five core competencies for leading in complex times. Fullan links components of his leadership framework with concrete examples and cases used in education and business. Moreover it allows the reader to apply the methods gradually. I found the book easy to read and quite enlightening, reinforcing some of my personal beliefs concerning successful leadership styles in the culture of change. Leading in a culture of change deals with the complexities of leadership; it provides insights, strategies and better theories of knowledge and action suited to leadership in difficult times. This book is a call for action, equipping leaders with ideas and strategies for deep success. I found this book both enjoyable and enlightening. Each page offered positive in sight into leading the change process. I would recommend this book to all administrators, whether at the central office level or on the campus. It would be an excellent centerpiece for staff development revolving around the change process. Fullan does not lead the reader to believe that by following simple steps all will work out fine. Instead he offers a path to change with many positive examples of companys and educational systems growing, developing, and maturing towards a common goal.

Virginia A. Henderson: A Celebrated Nursing Leader

Virginia A. Henderson: A Celebrated Nursing Leader Biography Virginia Avernal Henderson was born in Kansas City Missouri on November 30, 1897. She was the fifth of eight children born to Daniel B and Lucy Minor Henderson (McBride, 1996). She was named after her mothers home state of Virginia and was later educated there at a boys school run by her grandfather (Thomas). Henderson furthered her education at the U. S. Army School of Nursing in Washington D. C. and graduated in 1921. She attended the Teachers College at Columbia University where she earned her Bachelor of Science degree and her Master of Science Degree in 1932 and 1934 respectively. She taught there from 1934 until 1948 and in 1953 went to work at Yale School of Nursing (McBride, 1996). During World War I, Miss Henderson, which she preferred to be called, took a temporary job caring for the wounded. After that she worked as a public health nurse in Washington D. C. and New York City. The experienced she received in the 1920s inspired her to work as a nurse; a career she initially thought she would only stay in for a few years. It was here where she abandoned her aspirations to be an interior designer and focused on nursing as her new career (McBride, 1996). It was her work as an educator and a researcher at the Teachers College of Columbia University and Yale School of Nursing that Henderson is most known for (Thomas, 1996). The naming of the Sigma Theta Tau International University after Henderson made her the most famous nurse of the 20th century. On March 19, 1996, at the age of 96, after having chocolate cake and saying her good-byes to family and friends she quietly passed away (McBride, 1996). Leadership Style Henderson was an elegant lady who was a gracious hostess, had a great sense of humor, and was full of wisdom (McBride, 1996). She taught health professionals that they should work together in a harmonious team towards a common goal for the patients and families they served (Henderson, 2000, p. 96K). Effective nurse leaders are those who engage others to work together effectively in pursuit of a shared goal (Whitehead, Weiss Tappen, 2010, p. 4). She has shown that over and over in her role as a nurse leader. The style of leadership that she has demonstrated is considered democratic. A democratic leadership is characterized by guidance rather than control by the leader (Whitehead, et al., 2010, p. 6). Henderson possessed the leadership trait management of attention; these leaders were able to communicate a sense of goal or direction to attract followers (Whitehead, et al., 2010, p. 5). She claimed that excellence in nursing is dependent upon what each individual brings to it, and that it can be measured by the quality of the individuals personal life, by contribution as a member of a community, and by the professional services he or she offers to society. Excellence, to Henderson, suggests the well-rounded or complete person (Henderson, 2000, p. 96K). She defined the function of a nurse as doing things for patients that were not physically able to or had the required knowledge. She stated that nurses should help the patient either become healthy or die peacefully. She also taught nurses should help their patients become independent and, able to perform relevant activities for themselves as quickly as possible. She stressed the nurses duty is to the patient rather than to the doctor (Thomas, 1996). Henderson taught that no member of the team should make such high demands on another that they could not do their job properly. She also said that no member of the team should be diverted from their duties by non-medical activities such as cleaning, clerking and filing (Henderson, 1964, p. 63). Communication and Crusades Virginia Hendersons greatest achievement was a nineteen year research project which concluded with her publication of the five volume Nursing Research: Survey and Assessment, co-written with Leo Simmons and published in 1964. During this time she gathered, reviewed, catalogued, classified and cross-referenced every known piece of research on nursing published in English (Thomas, 1996). She felt proud to play a part in steering the electronic networking system of information, which was developed to provide nurses with current, jargon-free information wherever they were based. Henderson stated no profession, occupation or industry in this age can evaluate adequately or improve its practice without research. Her strong advocacy for nursing brings forth a challenge to all of us to identify new needs beyond the 14 she enumerated. Hendersons believe that research in nursing is essential for nursing practice in the age of technological advancements (Thomas, 1996). She knew that people are motivated by compassion to help others and she encouraged others to put that first. She stated that the nurse who complements the dependant, sick or well- by supplying him with strength, knowledge, or will he needs for wholeness must be judged excellent (Henderson, 2000, p. 96). Henderson was admired by a lot of her peers as well as other educational theorists. Edward Hallorans recently edited A Virginia Henderson Reader (1995) and stated it is the best source available today for a compilation of Miss Hendersons own thinking. When you glance through that volume, you are struck with the currency of her ideas. She recognized early on the importance of an outcomes orientation, health promotion, continuity of care, patient advocacy, multidisciplinary scholarship, integration of the arts and sciences, and boundary spanning. Her elegant definition of nursing, with its emphasis on complementing the patients capabilities, provides a clear direction for what nursing s hould bea wonderful counter force to the confusion that surrounds a health care system increasingly preoccupied with bottom line rather than enduring values (McBride, 1996). Henderson believed that patients should be taught to understand their medical charts. She believed that if a patient understood their medical records and had access to sources that explained medicine that the patients would not -over-use the medical care system. She stated, If you want to develop a mature and helpful philosophy about maintaining your health, you need to understand the means by which physicians clinical judgments are made and tested (Henderson, 1996, p. 16N). This can be accomplished by communicating with the patients. The more the patients know the more empowerment they will have over their illness; they will want to do more to prevent any further complications, and the chances are greater for medical compliance. Conflict Resolution As a youth, Virginia Hendersons family was quite vocal and they often stayed up late into the night discussing subjects of truth, beauty, charm or goodness. It was through these discussions, or rather arguments, that she learned how to defend her theories. She learned that her expressed views would be met with an opposing response. In her article, Excellence in Nursing, she is quoted as saying, No persons brought forward as exemplifying charm, beauty, or goodness were unanimously agreed upon by the others. In fact, it was dangerous to set up ones idol for it was sure to be knocked down (Henderson, 2000, p. 96I). Barriers that Henderson and other nurses had to face in the past are legal issues and nursing activities, which made the nursing professions position in healthcare ambiguous and misunderstood. Nurses have long struggled for rightful recognition by physicians and other healthcare members. Issues that arose were, nurses practicing independently, nurses diagnosing and treating patients. The roles of medical providers may be clear-cut in legislative controls, but human needs have always overridden legal barriers (Thomas, 1996). In the Nature of Nursing, Henderson stated that the nurse is and should be legally, an independent practitioner and able to make independent judgments as long as s/he is not diagnosing, prescribing treatment for disease, or making a prognosis, for these are the physicians function (Henderson, 1964). Henderson used her wisdom and charm to defy stereotypes. She had the ability to question the fashionable emphasis on nursing process, reminding us all that problem solving does not belong to any one profession (McBride, 1996). She was also passionate about our ailing health care system. She was glad that nurses were now recognized as providers of primary health care, yet knew that they often were frustrated because within the system, they were often unable to provide the supportive care that they believed was needed. She felt that nurses were unable to make health prevention a priority and that with more and more health agencies coming under corporate management, that it is increasingly difficult to preserve human values in health care. She thought that now, more than ever that the provision of universal health education should be instituted in grade-schools, colleges and beyond. Role Model Henderson is a wonderful role model for todays nurses. She spent her adult life in search for better ways to care for the patient. She defined what is now called the Henderson Theory which organized patient care into fourteen basic needs of the whole person and includes psychological, sociocultural, spiritual, and developmental. Using these principles the nurse and patient can together work to meet these needs and attain client-centered goals (Potter Perry, 2009, p. 50). As a nurse I would incorporate these qualities in how I take care of my patients, whether its being an advocate for them, caring for their well being or sitting and talking with them. Patients are already going through the stress of being sick and they should be able to rely on us as nurses to be empathetic, caring, understanding and helping them gain back their independence. Miss Henderson identified with her patients. She knew this was a difficult task that demanded knowledge, skills, patience, tolerance, sensitivity, and a capacity for sustained effort. She did this with her unwavering character and compassion for other human beings.

Communication Behavior in Boomerang and Quayamat Se Quayamat Tak :: essays papers

Communication Behavior in Boomerang and Quayamat Se Quayamat Tak In this paper I will attempt to discover how cultural differences affect communication in two movies of differing cultures. I will keep the names of the characters formal for both movies and for the Indian movie I will translate their lines to English directly. The first movie is of the Indian culture entitled Quayamat Se Quayamat Tak, which roughly translates to â€Å"From Armageddon Till Armageddon.† This has a classic Romeo and Juliet theme. I will focus on what I consider are the three main relationships in this movie: 1) Raj, the main male character, and Reshmi, the main female character, 2) Raj and his family, and 3) Reshmi and her family. The second movie is of the African American culture entitled Boomerang. This is in essence about a lady’s man who is in search for a perfect woman. Along the way to finding Miss Right he romances other women and as soon as he finds who he believes is the right one, she romances him. I’ve chosen three main relatio nships from this movie as well: 1) Marcus, the main male character, and Angela, the women he ends up falling in love with, 2) Marcus and Jacqueline, the female he believes is the perfect women, and 3) Marcus and his friends Gerard and Tyler. This essay will discuss how the friends of each movie communicate with each other, what good and bad communication behaviors they have, compare and contrast the relationships depicted in the movies, talk about how the theories of friendship in the course text apply to the friendships in the movies, converse about how each film portrays the culture of the characters, and lastly discuss what each film says about the communication habits of their respective cultures. Both movies have similar means by which the characters communicate with each other. In Quayamat Se Quayamat Tak Raj and Reshmi begin their relationship with Reshmi taking pictures of Raj jogging. He notices her taking the pictures and hides, and then he comes up behind her and scares her. When he realizes who was taking the pictures he strikes up a conversation. He apologizes for scaring her and refers to his thoughts by asking, â€Å"Do you always take pictures of people jogging (Khan, 1988)?† In this first encounter neither of the characters disclose their names to each other, yet Raj asks Reshmi to meet him at the same place at the same time the next day. Communication Behavior in Boomerang and Quayamat Se Quayamat Tak :: essays papers Communication Behavior in Boomerang and Quayamat Se Quayamat Tak In this paper I will attempt to discover how cultural differences affect communication in two movies of differing cultures. I will keep the names of the characters formal for both movies and for the Indian movie I will translate their lines to English directly. The first movie is of the Indian culture entitled Quayamat Se Quayamat Tak, which roughly translates to â€Å"From Armageddon Till Armageddon.† This has a classic Romeo and Juliet theme. I will focus on what I consider are the three main relationships in this movie: 1) Raj, the main male character, and Reshmi, the main female character, 2) Raj and his family, and 3) Reshmi and her family. The second movie is of the African American culture entitled Boomerang. This is in essence about a lady’s man who is in search for a perfect woman. Along the way to finding Miss Right he romances other women and as soon as he finds who he believes is the right one, she romances him. I’ve chosen three main relatio nships from this movie as well: 1) Marcus, the main male character, and Angela, the women he ends up falling in love with, 2) Marcus and Jacqueline, the female he believes is the perfect women, and 3) Marcus and his friends Gerard and Tyler. This essay will discuss how the friends of each movie communicate with each other, what good and bad communication behaviors they have, compare and contrast the relationships depicted in the movies, talk about how the theories of friendship in the course text apply to the friendships in the movies, converse about how each film portrays the culture of the characters, and lastly discuss what each film says about the communication habits of their respective cultures. Both movies have similar means by which the characters communicate with each other. In Quayamat Se Quayamat Tak Raj and Reshmi begin their relationship with Reshmi taking pictures of Raj jogging. He notices her taking the pictures and hides, and then he comes up behind her and scares her. When he realizes who was taking the pictures he strikes up a conversation. He apologizes for scaring her and refers to his thoughts by asking, â€Å"Do you always take pictures of people jogging (Khan, 1988)?† In this first encounter neither of the characters disclose their names to each other, yet Raj asks Reshmi to meet him at the same place at the same time the next day.

Response Essay :: Essays Papers

Response Essay When the issue of Animal Testing is brought up in the course of a conversation, almost every single person that is involved in this discussion will have opinions that differ in some way, shape, or form. Many people will talk about the horrific conditions that animals are forced to live under, as well as the pain and suffering that they must endure while being tested. However, these conditions are not all that horrible when you take into account the state of the world we live in. This issue can be debated back and forth until the end of time. It is an issue involving two totally opposite views, pros versus cons. Pro-Con. The Con side will state that so many animals are needlessly used while in a test, but according to Roger Marshall, large numbers must be used in tests in order to account for statistically reliable results (Marshall 1). The Con side will also say it is not needed, and it serves no purpose, however, animal testing is a great thing, because it can help find cures for human illnesses, it can aid in the advancements of medical procedures, and it can also find cures for illnesses of animals. For many years, performing research on animals has had invaluable benefits for the human race, and without the constant developments we receive from it, we might still be plagued by the most medieval of viruses that we do not even think about in this day in age. The probability of heart attacks, strokes, and kidney failure would greatly increase if we did not possess the medication we can now use to control high blood pressure. According to the American Medical Progress Education Foundation, great advancements have been made regarding cardiology, including coronary blood flow, coronary bypass techniques and high blood pressure medication (Research 2). Many medications have been produced as a result of testing on animals, including insulin, the medication used to regulate diabetes. If animals were not used in medical research, we might still be living in a world where we must fear diseases like polio, smallpox, and even measles. Human Benefits. Medicine alone is not the only thing that has been vastly improved due to animal testing, the way we treat diseases and surgeries has all drastically changed and improved.

Cell Biology Meiosis and Mitosis

Cell Biology (CP8121) Experiment 2: Observing Mitosis and Meiosis on cell specimens (Formal report) Name: Wong Chung An Class: DMLS/FT/1B/02 Admin number: P1138687 Summary This experiment aims to observe mitosis and meiosis on cell specimens. It involves the modelling of the stages of meiosis and also the staining procedures to identify mitosis in onion root tip. There are two parts to the procedure of the experiment whereby the first is staining and observing mitosis in onion root tips and the second being observing and comparing mitosis between whitefish blastula and onion root tip. The results are that the five stages of mitosis have been observed and sketched, together with a comparison of telophase in plant and animal cells. The difference between the two types of cell division mitosis and meiosis has also been recorded. The conclusion is that all the objectives of the experiment have been met and it is recommended that the mitotic spindle be stained for a more complete picture of the various stages of mitosis. 1) Introduction It is important that the experiment is carried out so as to differentiate between the two types of nuclear division, mitosis and meiosis. Mitosis is a process mainly for the growth and replacement of somatic cells and it involves the replication of chromosomes which results in having two daughter cells each same as the parent nucleus. On the contrary, meiosis is for the production of gametes which is essential for an organism’s reproduction and it comprises of two successive nuclear divisions which results in the production of four haploid cells. Mitosis: A process which replicates chromosomes exactly so that each of the daughter cells contains identical information. The process of mitosis involves five stages. The five stages are: Interphase, Prophase, Metaphase, Anaphase and Telophase respectively. Meiosis: A process whereby two successive nuclear divisions will produce four haploid cells. There are two rounds of cell division in meiosis, mainly meiosis I and meiosis II. Meiosis I is identical to that of mitosis whereas meiosis II is a round of reductional division. The process of meiosis has allowed for an escalation of genetic variations because of the crossing over of the genes. This process is crucial as it produces half the number of chromosomes as per the human sex cells. For humans, every gamete contains 23 chromosomes and fertilisation of an egg by a sperm will restitute the diploid number of 46 chromosomes 2) Objectives * Learn a staining procedure to identify mitosis using onion root tip. * Compare and contrast mitosis in plants and animals. * Compare and contrast stages of mitosis and meiosis * Model stages of meiosis. 3) Procedures (a) Preparation and observation of onion root tip slide ) An onion root tip was obtained and the first 1-3mm of its root tip was cut off using a scalpel. The root tip was then placed at the centre of a clean slide using a forceps. 2) Then, the root tip was covered with 2-3 drops of 1N HCL solution and then placed over the hot plate for 3-5 seconds using a slide holder. 3) Without touching the root tip, the excess acid was then blotted off using a paper towel. 4) After which, the root tip was then covered once again, this time in 3-4 drops of 0. 5% Toluidine Blue solution. 5) The excess stain was blotted off and a cover slip was added. ) To spread out the stained root tip for visualisation, the slide was placed in the middle of a folded paper towel and applied pressure upon by placing the thumb directly above the cover slip and having it gently pressed on against a lab bench. 7) The slide was examined on low power on the microscope and embryonic cells which are square-like were looked for. 8) Once the mitotic figures were found, the microscope was switched to a higher power. 9) The phases that were seen were sketched on the datasheet. (b) Observation of prepared slides: Mitosis in Onion root tip & Whitefish blastula ) The prepared slides provided were reviewed by using a low power (10x) to locate the cells and high power (40x) to change the focus. 2) This time, instead of sketching the different phases of mitosis in onion root tip, the differences in mitosis between the plant and animal cells were re corded. 4) Results and Discussion *For the results, refer to the datasheet archived under appendix at the end of the report. 5. 1 Explanation and reasons for results The results of the datasheet have shown that all the five main phases of mitosis can be observed. This can because of several reasons such as the choice of use of onion root tips, flattening of the onion root tips, addition of hydrochloric acid and 0. 5% Toluidine Blue solution. Onion root tips are easy to grow in large numbers and the cells at its tips are actively dividing, thus many of its cells will be in different stages of mitosis. The reason for using the last 1-3mm of the root tip is because it is where the region of cell division (meristem) is located. This is the region whereby cells are dividing but not significantly increasing in size. The flattening of the onion root tips allows the chromosomes of each individual cell to be observed. The hydrochloric acid added, plays a part in fragmenting the root tissues by weakening and removing the bonds between cells so that each cell will not be attached to the other cell, obstructing the observation. Toluidine Blue solution acts as a colorant, giving a blue colour to the chromosomes and so that it is more easily spotted and examined. 5. 2 Evaluation of the results achieved Interphase: The interphase is the phase in which the cell is involved in metabolic activity and fulfilling its role as part of a tissue in the body. During this phase, the DNA duplicates as it is preparing for mitosis and the chromosomes are cannot be easily distinguished. However, the nucleolus, a dark spot may be visible instead. Prophase: During the prophase, the chromatin within the nucleus will begin to condense and become visible in the microscope as chromosomes. Then the nuclear membrane will dissolve, signalling the start of Prometaphase. After which, proteins would then attach to the centromeres, creating kinetochores in which the microtubules will attached to. The chromosomes would then start moving. Metaphase: The chromosomes would then be aligned by the spindle fibres at the equator of the spindle. This alignment helps to ensure that in the anaphase, when the chromosomes are separated, each of the new nucleuses will receive a copy of each of the chromosomes. Anaphase: In the anaphase, the two sister chromatids of each chromosome at the centromeres would start to separate. This movement is due to the shortening of the kinetochore microtubules. Telophase: The two sets of daughter chromosomes would arrive at the two poles and the mitotic spindle would disappear. A nuclear envelope would start to form around each set of daughter chromosomes at both ends of the poles. Cytokinesis may have also begun during this phase depending on each individual cell. 5. 3 Descriptions of problems encountered The problem that we have encountered during this experiment was during the preparation of the first slide of onion root tip. The amount of toluidine blue solution may not be enough as only a few of the cell nucleus have been stained. This makes it difficult for us trace the various stages of mitosis. This problem is resolved however by making a new set of the onion root tip slide. 5) Conclusions and Recommendations In conclusion, the experiment was a success and all of the objectives of the experiments were met. All five stages of mitosis have been observed and a comparison of mitosis between plant and animal cells has been made. Although we did not get to observe the stages of meiosis, we have modelled the stages of meiosis and acquired knowledge of it. In my opinion, I would recommend that the mitotic spindles of the onion root tip cells be stained as well. This would allow a more in depth observation of mitosis and instead of solely looking at the movement of the chromosomes and the nucleus, we could observe the reason behind the movement of the chromosomes. 6) Appendix http://www. marietta. edu/~biol/introlab/Onion%20root%20mitosis. pdf Clark, D. C. and P. M. Mathis. (2000). Modeling mitosis and meiosis: a problem-solving activity. The American Biology Teacher Mickle, J. E. 1990. A model for teaching mitosis and meiosis. The American Biology Teacher Carmen Chan Yuen Man (2011). Cell Biology lecture notes (CP8121). Singapore Polytechnic.